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BtoB

CMP reports slump in high-tech ad pages

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Manhasset, N.Y.--United Business Media’s CMP Media Tuesday released advertising statistics that showed continued softness in the high-tech market.

CMP's high-tech publications, which include CRN and InformationWeek, recorded a 19.8% decrease in ad pages in July 2002 compared with July 2001, and a 40.2% decrease compared with July 2000.

Nonetheless, CMP said its share of this shrinking market increased, jumping to 28.6% in the first seven months of this year compared with 24.5% in the same period last year.

The entire market slumped by 37.4% through July, compared with the same period in 2001.

InformationWeek’s pages were off 20.5% in July compared with a year earlier; CRN’s pages were off 3.1%; and EE Times’ pages were off 32.4%.

--Sean Callahan

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