Manhasset, N.Y.—CMP Media’s TechWeb Network announced the launch of the Dogear Peelback ad unit.
The unit features an animated graphic that resembles a folded-over page corner, called a dogear, that can be customized with an advertiser’s logo or other creative.
When a user mouses over the dogear, the entire page peels back to reveal the customer's landing page, behind the TechWeb Network news page, giving advertisers a nearly full-page ad that is user initiated.
Sun Microsystems is the first advertiser to use the format, with an ad for its Network Computing event.
A demo is available at http://www.techweb.com/mediakit/dogear.html.