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CMP rolls out Dogear Peelback ad unit

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March 4, 2005

Manhasset, N.Y.—CMP Media’s TechWeb Network announced the launch of the Dogear Peelback ad unit.

The unit features an animated graphic that resembles a folded-over page corner, called a "dogear," that can be customized with an advertiser’s logo or other creative.

When a user mouses over the dogear, the entire page peels back to reveal the customer’s landing page, behind the TechWeb Network news page, giving advertisers a nearly full-page ad that is user initiated.

Sun Microsystems is the first advertiser to use the format, with an ad for its Network Computing event.

A demo is available at http://www.techweb.com/mediakit/dogear.html.

—Kate Maddox

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