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BtoB

CMP’s TechWeb Network rolls out unit focused on performance-based marketing

Published on .

Manhasset, N.Y.—TechWeb Network, a division of CMP’s Business Technology Group, Friday announced the debut of a new division focused on performance-based marketing programs and services. The unit will integrate and leverage the Business Technology Group’s brands and lead-generation programs—including Black Hat, InformationWeek, Interop and the Web 2.0 Conference—to deliver leads for technology marketers.

The TechWeb Network also introduced its TechWeb Digital Library, a multimedia resource for the business technology market. The free resource has thousands of digital content assets, including podcasts, video programming, webcasts and white papers.

—Matthew Schwartz

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