×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

CMP studies tech purchasing decisions

Published on .

Most Popular
Manhasset, N.Y. -- CMP Media, publishers of InformationWeek and Computer Reseller News, released a study challenging the reported migration of tech marketer advertising dollars away from specialty computer magazines to more broad-based media. CMP surveyed both information systems and management personnel about their involvement in IS buying decisions. The responses indicated that IS personnel (81%) were more involved than management personnel (39%) in IT vendor selection. Nonetheless, the data also indicated that management had ultimate control of the purse strings: 70% of managers authorize purchases, but only 60% of IS personnel do so.
In this article: