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CMP studies tech purchasing decisions

Published on .

Manhasset, N.Y. -- CMP Media, publishers of InformationWeek and Computer Reseller News, released a study challenging the reported migration of tech marketer advertising dollars away from specialty computer magazines to more broad-based media. CMP surveyed both information systems and management personnel about their involvement in IS buying decisions. The responses indicated that IS personnel (81%) were more involved than management personnel (39%) in IT vendor selection. Nonetheless, the data also indicated that management had ultimate control of the purse strings: 70% of managers authorize purchases, but only 60% of IS personnel do so.
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