The study, â€śMedia Engagement & Activation,â€ť is based on Web interviews conducted during August and September with 800 business technology executives. It was designed to provide a deeper understanding of which emerging media are being used by decision-makers and what they are doing as a result of engaging with the various media sources.
IT and corporate titles surveyed included executive IT management; IT management and staff, and corporate management.
The top three immediate IT priorities of the respondents are: containing internal and external security threats; business continuity; and ensuring regulatory compliance. However, in the next six to 12 months the top three IT priorities will shift to PC/laptop hardware or software upgrades, enhancing Web services and unifying communications across voice, video and data networks, the study found.
Asked where they go for information, IT executives listed b-to-b magazines first, followed by technology b-to-b Web sites. For IT management and staff, the first choice was technology b-to-b Web sites followed by vendor Web sites. For corporate managers, the first choice was technology b-to-b Web sites followed by technology b-to-b magazines.
For executives who use technology b-to-b Web sites, 39% said they go to topically focused content areas, while 36% go to online user communities, according to the study.
For executives who use business Web sites, 20% go to topically focused content areas, and 20% go to online user communities.
The study was conducted by CIC Research on behalf of CMPâ€™s Information Week, TechWeb Network and technology trade show Interop.