BtoB

CMP and ‘The Economist’ to underwrite CMO Council

Published on .

Reprints Reprints

Palo Alto, Calif.—The CMO Council, a group of high-tech marketing executives, announced Monday that CMP Media and The Economist have agreed to underwrite the organization for 2005.

The two media companies will help the CMO Council develop research in North America, Europe, Asia Pacific and Latin America.

"We are impressed with the resources that the CMO Council provides to marketers, and we believe deeply in the organization’s mission to bring clarity to the emerging role of the CMO in technology enterprises," Jeff Patterson, CMP’s exec VP-corporate sales and marketing, said in a statement.

Citing the CMO Council’s emphasis on marketing performance measurement, Humphry Rolleston, The Economist’s marketing and research director, said in a statement, "The council’s growing global reach and emphasis on original and independent thinking make it an appealing partner for our publication."

—Sean Callahan

In this article:
Most Popular