BtoB

CMR says ad recovery under way

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New York--The advertising recovery is well under way, according to ad measurement company TNS Media Intelligence/CMR, which released its first-half advertising figures Friday.

Advertising spending increased to $61.6 billion in the first half, up 6.8% from the same period last year.

Spending on b-to-b magazines rose 1.8% to $4.26 billion.

"These first-half results are further evidence that the ad recovery is well under way and that 2003 will be a very healthy year for the advertising marketplace," said Steven Fredericks, president-CEO, TNS Media Intelligence/CMR.

Internet ad spending was among the top three of the 16 media measured in terms of spending increases, growing 15.3% to $2.77 billion, bested only by Cable TV, which grew 16.7% and Spanish language network TV, which grew 15.4%.

--Carol Krol

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