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BtoB

CMR to add MRI data

Published on .

New York--CMR, a Taylor Nelson Sofres company, said it would add ratings data from Mediamark Research Inc. in its Stradegy2 media reporting system. The MRI data, which provide audience information on magazine readership, will add more comprehensive demographic, lifestyle, product usage and ad exposure information to CMR's overall media consumption data, the company said.
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