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BtoB

CMR forecasts ad spending gains

Published on .

New York--CMR/TNS Media Intelligence said Tuesday that it expects b-to-b magazine advertising spending to increase 3.3% this year, compared with last year.

CMR is even more optimistic about Internet ad spending, predicting it will grow 7.4% this year.

"The spending growth seen in the last half of 2002 was clear evidence of a market rebound, and we believe the current economic upturn, while not robust, will continue to be reflected in the modest growth of advertising," said Steven J. Fredericks, president-CEO of CMR, in a statement.

The company predicts all media categories, including TV, cable, magazines, radio and outdoor, will grow in 2003. Spanish-language television is expected to show the largest growth, 9.2%.

--Carol Krol

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