CMR reports ad spending up 2.2% in first nine months

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New York--Ad spending across all media totaled $84.4 billion in the first nine months of 2002, up 2.2% over $82.6 billion spent in the same period last year, according to a new report from CMR/TNS Media Intelligence.

George Shababb, senior VP of CMR/TNS Media Intelligence, said ad spending is on the rebound, and is expected to grow 2.5% this year, compared with last.

Ad spending for b-to-b magazines was down 17.4% in the first nine months of this year.

CMR/TNS attributes the overall increase to the fall elections, a strong upfront sales market for television, and a rebound from Sept. 2001, when more than $300 million in advertising was lost due to the terrorist attacks.

The largest spike was seen in Spanish language TV, which grew 25.5% in the first nine months, followed by spot TV (up 14.7%), network radio (up 14.3%), and Sunday magazines (up 9.9%).

--Kate Maddox

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