BtoB

CMR reports ad spending up 6.1% in 2003

Published on .

Most Popular
New York--Total ad spending in 2003 reached $128.3 billion, up 6.1% over 2002, according to a new report from TNS Media Intelligence/CMR.

Local newspapers led the way with $22.7 billion in ad sales, up 13.4% over 2002, the report found. The Internet showed the most robust year-over-year gain for 2003, posting a 15.7% increase to reach $6.4 billion in ad spending.

Other media with strong growth in 2003 were cable TV, which increased 15.6% to $12.2 billion in ad sales; Spanish-language network TV, which grew 12.8% to $2.1 billion; and syndication, which increased 15.3% to $3.3 billion.

Procter & Gamble Co. was the leading advertiser in 2003, posting a 24.7% increase to $2.6 billion. Other leading spenders include General Motors Corp. ($2.4 billion), Time Warner ($1.8 billion) and Walt Disney Co. ($1.2 billion).

--Kate Maddox

In this article: