Local newspapers led the way with $22.7 billion in ad sales, up 13.4% over 2002, the report found. The Internet showed the most robust year-over-year gain for 2003, posting a 15.7% increase to reach $6.4 billion in ad spending.
Other media with strong growth in 2003 were cable TV, which increased 15.6% to $12.2 billion in ad sales; Spanish-language network TV, which grew 12.8% to $2.1 billion; and syndication, which increased 15.3% to $3.3 billion.
Procter & Gamble Co. was the leading advertiser in 2003, posting a 24.7% increase to $2.6 billion. Other leading spenders include General Motors Corp. ($2.4 billion), Time Warner ($1.8 billion) and Walt Disney Co. ($1.2 billion).