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BtoB

CMR reports modest increase in ad spending

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New York--In a tangible sign that marketers may finally be loosening their purse strings after one of the roughest years on record for the media industry, spending tracker CMR today reported a modest increase (0.41%) in advertising spending for all media in the first quarter of 2002, to $23.5 billion from $23.4 billion a year earlier. That figure marked the first year-over-year increase since the first quarter of 2001. Spanish TV and radio spending showed double-digit growth, while the worst performers were Internet (-14.2%), magazines (-10.6%) and national newspapers (-9.3%).
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