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BtoB

CNBC, LinkedIn combine business audiences via new alliance

Published on .

Englewood Cliffs, N.J.—Business network CNBC has teamed up with social networking service LinkedIn to share content.

CNBC will offer articles, blogs, financial data and video content to LinkedIn’s 27 million users, while user-generated LinkedIn content will be telecast on CNBC.

Targeted advertising is expected to be part of the joint effort, but the companies did not provide details on this or how they might share ad revenue.

The news channel said it will integrate LinkedIn functionality into CNBC.com, allowing LinkedIn’s members to share comments about the news within their network of friends and business contacts. The two companies also will jointly create content for distribution, including community-generated surveys from LinkedIn members.

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