BtoB

CNET host says b-to-b key part of show

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B-to-b media outlets are everywhere these days, even at 4 p.m. on Saturday and Sunday when CNET News.com airs as paid programming on CNBC.

With its June 10 show, CNET News.com introduced a new host, Sydnie Kohara, formerly an international correspondent on CNBC. She foresees b-to-b topics as being a key part of the show. "We're looking at anything from the b-to-b sector that will affect financial investors," she said. "What are going to be the risks? What are going to be the rewards?"

She also intends for the show to explore the personalities and not just the financials behind investment opportunities. "Everyone looks at the financial position," she said. "I want to know more about the guy or the girl at the top. When people are really looking closely at a company, they really want to know a little more about what makes these people tick."

Kohara has a business reporting background that includes duty as a correspondent on CNBC's "Today's Business," "Squawk Box" and "Market Watch." She also did a stint with CNBC-Asia in Singapore, where she anchored "Asia Nightly News" and a weekly technology program called "dot.com."

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