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BtoB

CNet will launch new ad format

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San Francisco--CNet Networks will launch a new ad program in March called Enterprise Launch that will feature full-page “intromercials.”

The new program will deliver 6-second full-page ads, based on Eyeblaster technology, that will appear when a user begins a session on CNet.

“There is a growing level of interest in using the Internet to create demand for products,” said Greg Mason, exec VP-sales and marketing at CNet Networks.

Mason said the ads are designed for advertisers that want to make a big impact with a company launch announcement, product launch or other splashy news.

CNet will sell the ads on a unique user basis, in which advertisers pay only for those ads that are delivered to users. It is a guaranteed cost-per-impression model, Mason said. Since the program has not yet been officially announced, CNET has not yet signed up any advertisers.

--Kate Maddox

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