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BtoB

CNET Networks debuts Open Content Platform

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San Francisco—CNET Networks on Monday introduced its Open Content Platform, which will enable the company to share content with publishers throughout the Web.

Through the Open Content Platform, CNET Networks can export content from its brands BNET, CNET, CHOW, GameSpot, and TV.com, as well as import content from other publishers.

Publishers can incorporate CNET Networks content through plug-and-play brand widgets available at www.cnetnetworks.com/partnerships, or work with CNET Networks to develop a customized partnership. Partners currently include AOL, NPD Group and YouTube.

—Matthew Schwartz

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