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CNET Networks relaunches ZDNet

Published on .

San Francisco--CNET Networks Inc. Monday announced the re-launch of its ZDNet Web site.

The most significant changes include the addition of "IT Priorities" and the "PowerCenter."

IT Priorities is a proprietary market intelligence program and monthly report that combines user survey information with audience behavior tracking across CNET Networks' enterprise Web sites. These sites include Builder.com and News.com.

Content included in “PowerCenter” ranges from highly interactive "engagement marketing" programs, such as Webcasts, to white papers and case studies.

“CNET Networks is using the power of the Internet to redefine media's role in forging relationships between technology companies and the professionals responsible for making high-stakes buying decisions," said Barry Briggs, CNET Networks' COO, in a statement. "Our goal is to give these buyers all the tools they need to make more informed and effective decisions in less time."

--Matthew Schwartz

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