Under the terms of the partnership, CNET.com will become a major third-party provider of technology content on Yahoo Tech and Yahoo News. CNET Networks will be able to sell ads against its own audience on Yahoo properties, and Yahoo will be able to sell display advertising inventory across CNET Networks’ various brands. Also, Yahoo’s toolbar will be broadly distributed through a new program at CNET Download.com.
“Yahoo’s position as the top Internet property in the U.S. and the breadth of its advertising relationships complements our deep relationships with marketers in key categories,” said Neil Ashe, CEO of CNET Networks, in a news release. “Working together, we have the ability to build more robust content environments and more comprehensive programs for our marketing partners.”