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BtoB

CNET shifts from radio to Net

Published on .

San Francisco--CNET Networks Inc. announced it is discontinuing its CNET Radio AM 910 broadcasts in San Francisco and San Jose, effective Jan. 31.

At the same time, CNET plans to launch “CNET Radio Direct,” a twice-daily, online technology news program hosted by Brian Cooley, associate VP-CNET Radio.

The Radio AM 910 programming, which was launched in 2000 near the peak of the dot-com bubble, “was not meeting the company’s financial objectives,” according to a press release.

From CNET’s Web sites, which include News.com and CNET.com, CNET Radio Direct will provide an early-morning and after-market summary of tech news that will be delivered digitally to registered subscribers.

“By introducing tech audio to our broadcast audience of 100,000 listeners, CNET Radio 910 helped us establish a radio brand and category,” Cooley said in a statement. “We will leverage this momentum by packaging the station's content for delivery via the Internet, our company's core distribution platform.”

--Sean Callahan

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