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BtoB

CNN debuts CNN Trends site

Published on .

Atlanta—CNN has rolled out CNN Trends, a news site that enables users to track the Web's most popular stories. CNN Trends aggregates content regarding the most discussed news topics online and pairs that with a story on CNN.com. “A healthy media diet consists of news, analysis and perspectives from more than one source,” said KC Estenson, senior VP of CNN Digital, in a statement. “CNN Trends embraces that concept and expands on it by allowing the social Web to determine which stories are featured.” The site is powered by Zite, a personalized news app that CNN acquired in 2011.
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