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Coca-Cola, Microsoft and IBM top global brands report

Published on .

Rounding out the top 10 brands are GE, Intel, Nokia, Toyota, Disney, McDonald’s and Mercedes-Benz.

The top brands are selected based on financial performance, including what percentage of a company’s revenues can be attributed to the brand, earnings projections and risk analysis.

To qualify for the list, a brand must derive at least one-third of its earnings outside of its home country, be recognizable outside of its base of customers, and have publicly available marketing and financial data.

Also, Interbrand doesn't rank parent companies, such as Procter & Gamble.

—Kate Maddox

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