Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


CognitiveDATA offers enhanced "IntelliDRESS" to b-to-b catalogers

Published on .

Little Rock, Ark.--CognitiveDATA Inc. announced Wednesday that it will offer a major enhancement to its flagship list hygiene offering, IntelliDRESS. The product is targeted at b-to-b catalog marketers. "Relative to consumer cataloging, B2B list hygiene is a different animal," said Rod Ford, president of CognitiveDATA. "Aside from managing address correction for the optimum postal discount, business marketers are challenged with how to promptly and affordably identify company bankruptcies, relocations and long-standing duplicates housed in large data files across various lists." Ford said marketers using IntelliDRESS will find more companies that have moved and reduce duplicate mailings.
Most Popular
In this article: