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Coke launches incubator

Published on .

Atlanta--The Coca-Cola Co. has launched an incubator that will invest in and provide office space to start-ups that aid the company's technology and operations. The incubator, Fizzion, will target start-ups in fields such as bottling and software. Fizzion will take 12% stakes in the companies in which it invests, and provide them with up to $250,000 in venture financing. The move comes as Coke Chairman-CEO Douglas Daft is orchestrating the biggest restructuring of the company in recent memory, with much of the focus on streamlining through new Internet technologies.
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