Coldwell Banker taps Siltanen & Partners

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Parsippany, N.J.—Coldwell Banker Real Estate has selected Siltanen & Partners, El Segundo, Calif., as advertising agency of record, following a review. The previous agency was McKinney, Durham, N.C. Siltanen & Partners will be responsible for creative and strategic advertising services to raise awareness of Coldwell Banker Real Estate among consumers, brokers and agents. New advertising is scheduled to debut early next year. The budget was undisclosed.
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