Los Angeles—NetSeer, a start-up company focusing on advertising search technology, Wednesday announced that Greg Coleman has joined the company as president-CEO. He succeeds interim CEO Vwani Roychowdhury. Coleman was most recently exec VP-global sales at Yahoo. Before that, he was president of Reader’s Digest
. NetSeer, founded in 2006, said it will disclose more about its technology and offerings by the end of the year.