BtoB

Colin Kinsella, CEO, Digitas

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What: CEO Where: Digitas, Boston Why: Digital agency Digitas added new b-to-b clients Emerson Electric and Sprint, and opened Digitas Business, a dedicated b-to-b practice. It also created online marketing programs, including “Launchpad” for Aflac; “Small Business Saturday” for AmEx OPEN; and a mobile website for emerson.com.
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