Financial terms of the deal, which took place in the wake of Donnelleyâs acquisition of Moore Wallace, were not disclosed.
Minneapolis-based Colle+McVoy, whose clients include Medtronic and 3M Corp., is owned by Toronto-based MDC Partners. It also has offices in New York and Los Angeles.
Mobium, a much-awarded agency with a client list that includes NEC-Mitsubishi, was named the Business Marketing Associationâs agency of the year in 2003. It will retain its name and function as a unit of Colle+McVoy.
âWe are delighted,â said Guy Gangi, a partner at Mobium. âThis was our pick. These are the guys we wanted (to buy us).â
Chuck Kushell, Colle+McVoyâs chairman-CEO, said in a statement, âIt has long been our plan to have an agency presence in Chicago, and what better fit than best-in-class Mobium?â
Prior to the acquisition, Mobium trimmed as many as eight positions, several sources said. The agency said most of the eliminated positions were administrative.