New York—Colle+McVoy won the Grand CEBA Award for its New Holland North America “Innovation” campaign at American Business Media’s 12th Annual Creative Excellence in Business Advertising Awards ceremony Wednesday evening. New Holland markets tractors and other agricultural equipment. Colle+McVoy won a $25,000 prize for the campaign, which was in the category of ad campaigns with an annual media budget of $100,000 or more. The winning ad, which ran in Farm Progress Group publications, features a picture of a tractor parked on a desert with the headline: “Perhaps more innovation than spreading manure deserves.” Lee Lynch, co-founder of marketing agency Carmichael Lynch, and Nina DiSesa, chairman of McCann Erickson, New York, were inducted into the CEBA Hall of Fame at the awards ceremony. B-to-b ad agency Doremus, which was founded by Clarence Barron of Barron’s
as Dow Jones’ ad agency in 1903, was also inducted into the CEBA Hall of Fame.
For a list of all CEBA winners, go to http://www.americanbusinessmedia.com/abm/NewsBot.asp?MODE=VIEW&ID=1160&SnID=2092073302.