×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Collective launches brand campaign

Published on .

New York—Collective, which provides multiscreen advertising technology, debuted a brand campaign called “Life Is But a Screen.” The campaign was created in partnership with Concept Farm and Gale Martin Agency, both in New York, and includes TV, online, out-of-home and mobile. The campaign is aimed at CMOs and shows how Collective's Wherevertising ad technology can deliver coordinated media buys across multiple devices and formats. The budget was not disclosed.
Most Popular
In this article: