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Collective launches brand campaign

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New York—Collective, which provides multiscreen advertising technology, debuted a brand campaign called “Life Is But a Screen.” The campaign was created in partnership with Concept Farm and Gale Martin Agency, both in New York, and includes TV, online, out-of-home and mobile. The campaign is aimed at CMOs and shows how Collective's Wherevertising ad technology can deliver coordinated media buys across multiple devices and formats. The budget was not disclosed.
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