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BtoB

Comdata introduces ad campaign

Published on .

Brentwood, Tenn.—Comdata Corp., a subsidiary of Ceridian Corp., introduced it first national TV campaign to promote its electronic payment solutions.

The campaign was developed by Dye, Van Mol and Lawrence, Nashville, and is running on CNN, CNBC and Fox. The TV campaign is supported by print ads.

The budget was undisclosed. Comdata serves several sectors, including aviation, construction, government, retail, service businesses and transportation. It provides such electronic payment solutions as fleet cards, gift cards and payroll cards.

—Kate Maddox

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