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BtoB

Commission Junction, Coremetrics team up on measurement service

Published on .

Santa Barbara, Calif.—ValueClick’s Commission Junction, a pay-for-performance online advertising company, has formed a strategic alliance with Web analytics company Coremetrics.

Under the alliance, Coremetrics will track and measure the performance of Commission Junction’s marketing programs through Coremetrics’ Marketing Management Center, which provides ROI analysis of online marketing programs.

The partnership offers Commission Junction’s and Coremetrics’ joint clients a consolidated view of all their performance-based marketing programs.

—Kate Maddox

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