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Common metrics for social media

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SOCIAL MEDIA SITES Unique visitors: Unique individual or browser which has accessed a site or application and has been served unique content and/or ads such as e-mails, newsletters, interstitials or pop-under ads Cost per unique visitor: Total cost of the placement or application divided by the number of unique visitors Return visits: The average number of times a user returns to a site or application over a specific period of time BLOGS Number of conversation-relevant sites: The count of sites in the conversation whose content contains conversation phrases from a clients' request for proposal (RFP) or insertion order (IO) Number of conversation-relevant links: The count of links to and from content that contains conversation phrases from the client's RFP or IO across all sites identified for and/or supporting the campaign plan Conversation reach: The number of unique visitors (monthly) across sites in the conversation WIDGETS AND APPLICATIONS Installs-applications: Total installations of applications Active users: Total number of users interacting with an application over a specific time frame, usually day/week/month Unique user reach: Percentage of users who have installed an application among the social media audience Source: Interactive Advertising Bureau, 2009
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