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BtoB

Company: 3M, St. Paul, Minn.

Published on .

Agency: N/A
Market: Medical technology
Quick chase: An angelic-looking medical records coder has a kindred spirit on her shoulder. 3M conjures an angel to underscore how its coding and reimbursement system can help guide coders through the medical industry's latest changes to stay compliant with all the new government regulations. The image, headline and text all share the same focus.
Chasers' choice: Gloat
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