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BtoB

Company: Ingenix, Eden Prairie, Minn.

Published on .

Agency: In-house
Market: Medical technology
Quick chase: Ingenix promises to help customers break through medical records coding backlogs. That's a smart way to get the target audience's attention. But the ad itself fails to break through the clutter of health care publications where so many of the ads, not to mention the editorial matter, feature people in scrubs with stethoscopes dangling around their necks.
Chasers' choice: Goat
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