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The march toward convergence of social media and analytics, in particular as a means of informing CRM solutions, seems inevitable, according to the latest blog post by Beagle Research Group. Given all the data that social media generates, it's information that's useless unless it's pushed through an analyzer. Those who don't learn how to manage Big Data and the big information it generates will have a hard time; the ability to generate new knowledge is so prodigious that it will become increasingly difficult to generate knowledge that is unique to any person or business. Analytics is the only solution to social Big Data, the writer says.
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