San Francisco—Corporate websites are the top online source for new sales leads, behind only personal connects and referrals, according to a new survey from marketing technology company Demandbase.
According to the “2011 Demandbase National Marketing and Sales Study,”
23% of marketers cite their websites as their top online source of leads, followed by email (14%), online ads (7%) and social media (3%). However, 87% say their websites need improvement in tracking and reporting on unregistered site users.
The study was based on an online poll, conducted in May, of 100 b-to-b marketing and IT professionals drawn from the Focus Expert Network of executives.