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BtoB

Compete, Media Innovation Group form partnership

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New York—Compete, a Kantar Media company, and Media Innovation Group, a WPP Digital company, announced a partnership to build a custom advertising marketplace.

Compete’s online audience data will be combined with Media Innovation Group’s B3 ad optimization platform to help advertisers and agencies create custom audience targeting. The all-in-one solution will offer media buying, invoicing, allocating and reporting.

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