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BtoB

Computer Associates names new CMO

Published on .

Islandia, N.Y.—Computer Associates International has named Donald Friedman exec VP-chief marketing officer.

Friedman was previously managing director at Sound Beach Partners, a marketing consultancy. He also spent three decades at IBM Corp., serving in various senior marketing and management roles, including VP-marketing and strategy for the IBM Server Group.

In his new role, Friedman will be responsible for leading Computer Associates’ worldwide corporate marketing activities, including rebuilding the CA brand, according to Computer Associates President-CEO John Swainson.

—Kate Maddox

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