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BtoB

Computer Associates rolls out campaign

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Islandia, N.Y.--Computer Associates International Inc. on Wednesday launched a global TV advertising campaign highlighting the company's FlexSelect licensing program. A 30-second spot, created by Young & Rubicam, will run during prime-time programs such as “Law & Order,” “Third Watch” and “BoomTown,” as well as on key cable channels such as ESPN, CNBC, CNN, The History Channel, The Golf Channel and TechTV. Accompanying print advertisements will appear in several newspapers and business and technology publications in 40 countries, including The Wall Street Journal, The Economist, BusinessWeek and Fortune.
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