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'Computerworld' and ITworld.com partner for Webcasting service

Published on .

Southborough, Mass.--Computerworld magazine and ITworld.com announced a partnership to co-market custom Webcast programs to information technology executives.

Under the terms of the deal, Computerworld will deliver original Webcast programs to its existing audience as well as ITworld.com's audience.

The programs will be delivered over ITworld's ITwebcast Broadband Interactive Marketing Platform.

ITworld.com is an online publisher of news, educational content and interactive media for the IT community. It has produced Webcasts for clients including IBM Corp., Microsoft Corp., Compaq Computer Corp. and General Electric Co.

ITwebcast allows publishers to create profiles of unique users, deliver custom content and track usage.

--Kate Maddox

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