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ComScore acquires products division of Nexius

Published on .

Reston, Va.—Internet marketing research company comScore has acquired the products division of Nexius Inc., which provides analysis of mobile user activities.

ComScore said resulting analytics from the acquisition can help its customers build networks that improve customer care as well as enhance the ability of publishers to reach mobile customers.

The acquisition will be integrated into comScore's existing Telecom and Wireless Practice, according to the company.

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