comScore acquires Q2 Brand Intelligence

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Reston, Va.—comScore Networks announced Monday that it has acquired Q2 Brand Intelligence, a provider of custom survey research.

ComScore said that Q2 Brand Intelligence will be integrated into comScore’s survey research division, and the combined business unit will operate under the name comScoreQ2. Larry Denaro, founder and CEO of Q2 Brand Intelligence, will become president of comScoreQ2.

“ComScore has always been committed to helping clients connect the dots between research and actionable, revenue-generating strategies,” said Magid Abraham, president-CEO of comScore Networks, in a statement. “Q2 has developed unique methodologies designed to achieve the same goal.”

—Sean Callahan

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