×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

ComScore adds social tracking to display ad tool

Published on .

Most Popular
Reston, Va.—Digital marketing and online intelligence company comScore has enhanced its display ad intelligence product to better detail how display ads perform on social networks. Ad Metrix Social, augmenting comScore's Ad Metrix, analyzes and reports on ads on social networking sites such as Facebook and Twitter, as well as ads that link to a social site, such as those inviting followers or “likes.”
In this article: