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ComScore adds social tracking to display ad tool

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Reston, Va.—Digital marketing and online intelligence company comScore has enhanced its display ad intelligence product to better detail how display ads perform on social networks. Ad Metrix Social, augmenting comScore's Ad Metrix, analyzes and reports on ads on social networking sites such as Facebook and Twitter, as well as ads that link to a social site, such as those inviting followers or “likes.”
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