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BtoB

ComScore analysis highlights Google’s market share domination

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Reston, Va.—Google maintained its lead in the U.S. search market in November, according to comScore Media Metrix, which released its qSearch analysis on Friday.

Google garnered 39.8% of all searches conducted, while Yahoo! came in second with 29.5% of all U.S. searches. MSN was third at 14.2%.

The report found search usage was up in November. A total of 5.15 billion searches were conducted in the U.S. that month, up 9% increase from November 2004.

Toolbar search had Yahoo! and Google neck and neck. Yahoo! sites tallied 48.5% of toolbar searches, compared with Google’s 46.4% share. ComScore said that while Yahoo!’s lead is noteworthy, toolbar search activity represented just 12% of total searches in November.

—Carol Krol

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