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ComScore announces Media Metrix 2.0

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Reston, Va.--ComScore Networks Inc., which last month acquired Media Metrix from Jupiter Media Metrix Inc., announced the next release of the Internet audience measurement service.

Media Metrix 2.0, which will be available in November, will include an expanded panel of 120,000 U.S. Internet users, up from 60,000, and will use pure Random Digit Dial (RDD) methodology for panel recruiting. Previous recruiting has been done using a variety of methodologies.

The new service will also offer expanded coverage of online buying, transaction behavior, at-work Internet usage and even more detailed use within the AOL proprietary network.

"These new capabilities underscore our commitment to providing the highest possible value and ROI from clients' research investment," said Peter Daboll, president of the comScore Media Metrix division.

ComScore said its workplace sample will include more than 35,000 people.

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