Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


ComScore announces new metrics to measure user engagement

Published on .

Reston, Va.—ComScore Media Metrix announced a new set of metrics based on visits to measure user engagement on Web sites. Among the new metrics are total visits, average minutes per visit, average visits per visitor and average visits per usage a day. comScore said the new metrics provide an alternative to page views and other traditional site metrics to help Web properties understand how users are engaging with their content.
Most Popular
In this article: