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BtoB

ComScore: Bing continues search climb, Google still leads

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Reston, Va.—Microsoft Corp.’s Bing search engine continues to steadily grow its share of all U.S. search queries, rising to 11.5% of the search market in February, up from 11.3% in January, according to Internet marketing researcher comScore.

Google remains the market leader, edging up to 65.5% of all U.S. search requests last month from 65.4% in January.

Yahoo dropped from a 17% share in January to 16.8% last month, while Ask.com fell from 3.8% to 3.7%. Fourth-place AOL retained a 2.5% share for February.

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