ComScore debuts daypart analysis tools

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Reston, Va.--ComScore Media Metrix announced Monday a new generation of daypart and reach/frequency analysis tools intended to provide marketers with a better understanding of how the Web is used at work. ComScore says its new analysis tools are the first and only in the industry to be fully integrated with a syndicated audience measurement database. Previous comScore research has shown that the majority of consumers' online spending occurs from workplace PCs. With this new tool, comScore Media Metrix says its clients will be able to more efficiently reach at-work users, by segmenting online media properties with a higher concentration of visitors during the Monday-Friday, 9 a.m.-5 p.m. daypart.
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